IEC

Introduction -:

Information, Education and Communication (IEC) is a public health system approach aiming at changing or reinforcing health-related behaviors in a target audience, concerning a specific problem and within a pre-defined period of time, through communication methods and principles.

Under IEC, posters, flyers, leaflets, brochures, booklets, messages for health education sessions, radio broadcast or TV spots, etc. are printed / produced and circulated / broadcasted as a means of promoting desired & positive behaviors in the community. In some cases, these activities are part of a communication plan within a comprehensive strategy, while in many others they are isolated actions.

Road to Good Health Materials

The Road to Good Health toolkit includes a brochure and three leaflets designed for your campaign. Samples
of these are provided in the toolkit and on the CD Rom you will find included.
The brochure targets the following audiences and may be appropriate for others as well:
• World Bank Task Team leaders
• Government counterparts
• Contractors with bidding documents You should provide the leaflets to each worker when they start work, and they can be distributed to community residents and sex workers.

These cover -:
• Correct male condom use (ideally one for female condoms would also be created)
• Counseling and testing
• Women and human rights

IEC Materials and Activities -:

You should use a range of materials, activities, and approaches as part of an IEC campaign. It is important
that individuals have some materials they can reference privately. In addition, you will promote social
awareness and community change by putting posters and other visuals in public places.
Some of the approaches you can use include the following that will be discussed below:
• Printed materials
• Mass media
• Giveaways (including condoms)
• Community awareness events
• Innovative ideas